Question 1: What kind of offers converts the best with solo ads?
For my clients, and me I tend to find that the best offers to promote with solo ads, especially in the bizopp, make money online niche are freebie offers as well as low-cost offers. For example, you want to be giving something away for free initially to your subscribers, be it a video course or an eBook. Something that’ll be of great value for your subscribers, whilst also offering a higher priced, relevant offer on the back end via one-time offer pages and well-written follow-up emails.
Question 2: What is better when it comes to getting conversions? Mixed Clicks, Pure Solos, Tier 1 only Solo Ads or something else?
Great question. For me as a list builder and solo ad seller, I’ve found that mixed clicks generally work better for opt-in rates than say pure solo ad clicks. However, with pure solo ad clicks, I’ve found that although the opt-in rate may be a little lower compared to mixed clicks, you do tend to get better subscriber engagement, which can lead to potential sales from subscribers. At the end of the day, it’s all a numbers game, and sure it can be compared to ‘quality vs. quantity’
In terms of Tier 1 traffic, I always try to buy and sell the highest Tier 1 percentage I can. The reason being is tier 1 traffic is premium; its traffic from English speaking countries and statistically T1 traffic are more likely to buy from you.
Question 3: How are solo ads different from FB Ads? Which is better according to you?
If you’re in the make money online niche, getting FB ads running properly and staying live can prove to be difficult. Sure there are ways around it, but for the niche of making money online, it’s better to use email traffic. I consider email traffic to be ‘warmer’ than FB ads – The reason why is because people are subscribed to lists, they’ve asked for information, they’ve opted in, their customers, and they like, know and trust you, so it’s more likely that people will buy products recommended to them by people that they know. Just an opinion…
Question 4: What is the #1 solo ad buying hack that you can tell us? (Since most of the readers are going to be buyers of solo ads).
Before buying, always do your research, know your numbers. Always ask the person whom you’re about to buy from for testimonials, either written ones or video. Make sure the person is reliable and willing to work with you.
If you’re new to solo ads, always test your offers, make sure you’ve worked your numbers out. Don’t be afraid to ask for advice – most solo ad sellers offer a complimentary funnel review when placing an order – use it.
Again, numbers – work out your ROI, tweak your funnel, tweak your follow up emails, and work on your skills constantly. Once you feel you’ve perfected your funnel, start scaling up!
Question 5: What is the biggest mistake people make while buying solo ads?
Some of the biggest mistakes people make, especially when starting out, is they go for the cheapest deal, and usually, in this industry you get what you pay for!
Another mistake people make is that they splash out their entire budget on one solo ad. You should test out different vendors with small orders, and then pick out your top 3-4 vendors and work with them, but also don’t forget to switch vendors from time to time.
Another mistake I’ve seen newbies do is they find an offer to promote and start spending hundreds if not thousands of dollars directly to a sales page hoping they will get rich overnight. 8 years ago I was on a webinar with my then mentor Alex Jeffreys and he talked about making $27,000 a couple of weeks from promoting a product of his own. One massive mistake he made was that he didn’t collect any of the leads or buyers that brought from him on a list. Yes, he made $27,000 but had he built a list from his sales, he would have had many more months of sales from that one list. That’s the beauty of email marketing. Thankfully, Alex is 8-figure earner right now.
So the takeaway is that always build a list – the money is in the list!
Question 6: What are the opt-in and conversion rates can be expected from a solo ad run?
How deep can a submarine really go? You don’t know until you try.
But banter aside, an average industry opt-in rate is around 30-35% some people get lower opt-in and many of the times, people get as much as 75%+
It all depends on what’s being promoted, how targeted the traffic is if its relevant etc.
Question 7: How should the follow-up sequence be? 1 email per day? Value Driven? Pure Push Marketing Emails? or something else?
For me personally, value-driven emails always win. I’ve always taken follow-ups as a way to build rapport with my subscribers and to nurture them. What better way to do it, than to provide value?
Obviously, I promote offers in the follow-ups too, so it’s really a fine line. But remember money is a by-product of the value you put out there in the marketplace.
Question 8: What are the top 5 products/services that you just can’t run your business without?
(2) Click Tracker (CM, QCC)
(5) Facebook, Skype, Blog
Question 9: What is your #1 tip for anyone using solo ads to promote their business?
Always test as I said before or you will be throwing money down the drain. However, don’t get discouraged if the first few runs don’t work out – pick yourself up, fix what went wrong and go again.
Question 10: Where can the readers find you to buy clicks from you?