Question 1: What kind of offers converts the best with solo ads?
My targeted email list is interested towards Make Money Online/ Internet Based Business Opportunity products.
I tend to find that the front end priced offers between $7-$27 convert best into sales but the most important thing is the offer has a good capture/squeeze page along with a good sales funnel. That along with having a really good email follow up sequence is extremely important and a winning combination.
Question 2: What is better when it comes to getting conversions? Mixed Clicks, Pure Solos, Tier 1 only Solo Ads or something else?
I firmly believe that Mixed Clicks often give a much higher opt-in rate than ‘Pure Email Broadcast’ solo ads.
But the most important factors are to target (Tier 1) English speaking countries with good offers, yes they’re more expensive but quality matters especially when using paid ads.
Also if you target a higher percentage of desktop traffic I find it converts works better for my buyers.
Question 3: How are solo ads different from FB Ads? Which is better according to you?
About the only thing these two have in common is that they’re paid traffic sources.
For many marketers even those who are making 5+ figures per month can’t afford to keep spending big with giant networks like Facebook as they set their prices high to benefit their top clients which are companies with a million dollar budget because they can afford those high lead acquisition costs.
On the other hand, we have solo ads.
Solo ads essentially give you the opportunity to place your ad or offer in front of someone else’s targeted email list which they’ve spent building up through various paid advertising like Facebook, Bing, and other paid advertising services.
They’ve already built the audience that’s interested in Make Money Online/Internet Based Business Opportunities so why not take advantage of that and save yourself the hassle and heartache of learning Facebook ads only to find you can’t get them to be cost-effective.
So for me, the best opportunity for the average internet marketer wanting to generate leads and sales on a regular basis, which are cost-effective and proven to work then Solo Ads is the best choice.
Question 4: What is the #1 solo ad buying hack that you can tell us? (Since most of the readers are going to be buyers of solo ads).
Hacks! I’m not sure there are any real hacks as such but I’ll list a few things you should do below.
(1) I would make sure that you talk to the Solo Ads seller before you buy and confirm what your goal for solo ads. Are you looking for sales or are you looking to get as many leads onto your own list as possible so you can then follow up with them to generate sales?
Wait for their response. Is it professional? Are they helpful?
(2) Make sure that you check out the sellers Facebook profile and that they have a solid reputation. Do they have a professional website? Do they have testimonials?
You’ll soon be able to tell 🙂
(3) Please also be very aware that cheaper price most likely isn’t better. You get some people selling for less than 30 cents a click. The Psychology behind this pricing is simple….You GET what you pay for. Make sure you don’t buy from these people.
(4) If you want to build a long-term business then make sure you track your numbers. That way you’ll be able to know which Solo Ads sellers are the best 😉
Question 5: What is the biggest mistake people make while buying solo ads?
Not tracking your numbers like I mentioned above and not taking the time to have a good email follow up sequence in place before they begin list building.
It’s a proven statistic that (sometimes) people need to be shown an offer multiple times before buying. The rule of seven is one of the oldest concepts in marketing. The rule of seven simply says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you.
Question 6: What are the opt-in and conversion rates can be expected from a solo ad run?
This is really hard to predict but as you’ve forced my hand here I’d say roughly you can expect the following as long as the capture/squeeze page is good…
Pure Solo Ad Broadcast Emails – 25 to 40%,
Mixed Clicks – 35 to 55%
Pure Funnel Clicks – 50 – 70%
Question 7: How should the follow-up sequence be? 1 email per day? Value Driven? Pure Push Marketing Emails? or something else?
This actually follows on from what I just mentioned above “the rule of seven”.
So in my experience, it works well to send one email per day talking about the offer you are promoting.
Think about it from the prospects point of view and try to answer those questions/concerns.
Introduction, gentle reminder, value email, break it down email, use case studies and testimonials in your emails, show them proof it works. FAQ email, Final reminder email.
Question 8: What are the top 5 products/services that you just can’t run your business without?
(1) Landing page builder (InstaBuilder)
(2) Reliable/fast hosting (SupremacyWebHosting.com)
(3) Autoresponder (Aweber)
(4) Tracking software (Clickmagick)
(5) Payment gateway (PayPal/Stripe)
Question 9: What is your #1 tip for anyone using solo ads to promote their business?
Do your research when picking the Solo Ads seller and be brave and buy 300-500 clicks to test.
When buying 100-200 clicks to test the number are too low to get a true reflection on how it went.
Use a 40% opt-in rate as your benchmark then try and reverse engineer the numbers.
Buying 100 clicks would only mean that 40 people would see the offer…is that really enough to get a true reflection on how good the traffic is? I’m sure you already know the answer to that one 🙂
Question 10: Where can the readers find you to buy clicks from you?