Question 1: What kind of offers converts the best with solo ads?
I would say, any offer with a good funnel and especially good follow up sequence will convert well.
We all know that we need to warm up the leads to make sales, especially sales of products which cost more than $50-$100.
Products priced at $7-$12 converts well directly also (without any special warm up), especially $1 Trial offers are good converters.
Question 2: What is better when it comes to getting conversions? Mixed Clicks, Pure Solos, Tier 1 only Solo Ads or something else?
I would pick solo ads because solo ads click come from email swipe, which can be highly related to making a huge difference in conversions.
I always make sure that I presell offer the best way possible in my email swipe I send to my list. If I go deeper, if you buy only T1 clicks, I am sure you will always get good numbers, because more people from “Buying power“ countries will see your offer.
Question 3: How are solo ads different from FB Ads? Which is better according to you?
Every traffic source has own benefits. What I would highlight at solo ads is that solo ads are highly targeted and so easy to be used.
No hard tracking, no targeting, no testing which ad-set will work etc. So it’s a great source for beginners and also for advanced marketers to scale business with solo ads.
In the end, it’s recommended to create own list from any traffic source you are buying traffic from, so I am also building my list with FB traffic to make it unique.
Question 4: What is the #1 solo ad buying hack that you can tell us? (Since most of the readers are going to be buyers of solo ads).
I would definitely prefer experienced sellers with many SALES testimonials which is the best proof that vendors solo ads converting for a long time (and also proofs that those sales were not just luck)!
I am selling solo 4 years now and I can say I spent 1-2 years to optimize everything and become one of the most trusted sellers in the industry.
Question 5: What is the biggest mistake people make while buying solo ads?
Biggest mistake for me is buying 100 clicks! Make a research, pick trusted seller, ask him details about how he builds the list, how the fresh list is and make sure vendor is getting SALES testimonials.
Then you are ready to make a proper test with at least 300 clicks because if you will get industry average 40% optins, you have to keep in mind that with 300 clicks only approx 100 visitors will see your sales page after opting in!
Keep in mind also that SALES conversion rate is 0.3-1%, so you need at least 100-300 clicks to see your offer, which means you need at least 300-600 clicks.
Keep in mind that there are parts of a funnel which have to be tested – Optinpage (Landing page) ->Sales Page (Offer) ->Follow Up Mails (Open, CTR rates, and conversions)!
The second mistake is using done-for-you funnels. Make your own funnel, don’t be lazy, it will be unique and you can optimize funnel whenever you want. Done-for-you funnels are conversion optimized but after months they become saturated, so conversion drops because of that!
Question 6: What are the opt-in and conversion rates can be expected from a solo ad run?
As I mentioned before, approx 40% opt-in should be expected on a decent optimized page without being too saturated. Sales conversion rates are between 0.3-1%, because of that I suggest 300-500 clicks for proper offer test.
Question 7: How should the follow-up sequence be? 1 email per day? Value Driven? Pure Push Marketing Emails? or something else?
I always suggest 1 mail per day, mixed variations. So I would start with some value, at least first 2-3 emails, you need to make a trust with the customer.
Present yourself as an industry leader/authority and that will leads to better conversion rates (sales) because people will trust you and buy from you!
Question 8: What are the top 5 products/services that you just can’t run your business without?
(1) Tracking tools
(5) Funnel creation Plugins for WordPress
Question 9: What is your #1 tip for anyone using solo ads to promote their business?
Try I think if you have read entire interview you will be able to find many tips in the answers above.
But generally, working with trusted vendors with sales testimonials, having own optimized funnels and buying more than just 100 clicks is the right way.
Question 10: Where can the readers find you to buy clicks from you?