Question 1: What kind of offers convert the best with solo ads?
Any good planned Biz-op funnel works really well with solo ads. In my opinion, there are 5 important elements that affect the conversion rate of any offer:
(1). Relevance: Offer has to be very relevant to the niche of the list you are promoting to.
(2). Functionality: The offer page has to load fast and be mobile optimized.
(3). Appeal: The proposition, copy, images, and videos have to be appealing to the target audience of this niche.
(4). Affordability: Lower front-end priced products to be accessible to a majority of potential buyers.
(5). Trustworthiness: Credentials, Testimonials, Guarantees, Security Seals all give confidence for interested leads to take action.
Question 2: What is better when it comes to getting conversions? Mixed Clicks, Pure Solos, Tier 1 only Solo Ads or something else?
Pure solos usually perform a bit better, and the higher the Tier 1 traffic the better.
Question 3: How are solo ads different from FB Ads? Which is better according to you?
FB Ads works really well when you have a very specific profile of potential customers that you want to target, for example, targeting male army veterans aged 50-60 in San Diego for a seminar that is taking place in San Diego.
Unfortunately, we don’t have those segmentation capabilities in solo ads, however, it does not require the learning curve that FB Ads requires, its more cost effective and dealing with an experienced solo ad seller 1 on 1 is more convenient and helpful to marketers to get faster results and higher conversions.
Question 4: What is the #1 solo ad buying hack that you can tell us? (Since most of the readers are going to be buyers of solo ads.)
Be very careful from sellers who approach you to sell you clicks. Of course, not all of them are bad, but you need to make your own research and look for the sellers with long experience and a solid track record in terms of conversions to sales (not only high opt-in rates). You should be the one approaching sellers you believe are trustworthy.
Question 5: What is the biggest mistake people make while buying solo ads?
Buying less than 100 clicks to test an offer or the quality of a seller’s traffic. For example, buying 50 clicks is not enough at all to get clear results that you can rely on to make decisions. Also buying from sellers that have a high opt-in rate, but no reported sales.
Question 6: What kind of opt-in and conversion rates can be expected from a solo ads run?
Of course, it depends on many factors, but I would say a 35% or higher is a good average industry standard.
Question 7: How should the follow up sequence be? 1 email per day? Value Driven? Pure Push Marketing Emails? or something else?
It should be no more than 2 emails per day, starting with value-driven messages to build trust in the initial phase, then slowly incorporating marketing offers later on.
Question 8: What are the top 5 products/services that you just can’t run your business without?
Question 9: What is your #1 tip for anyone using solo ads to promote their business?
Keep testing your funnel to optimize it for better conversions and test it with multiple quality solo ad sellers.
Question 10: Where can the readers find you to buy clicks from you?