Question 1: What kind of offers converts the best with solo ads?
After thousands of clients served and thousands of orders delivered I can safely say that the best offers are freebies and tripwire offers (low-cost offers that can immediately segment our leads into prospects). Whatever you choose, avoid sending traffic straight to sales pages or signup pages like the plague. Focus your energies and money in building your list if you are aiming to long-term results.
Question 2: What is better when it comes to getting conversions? Mixed Clicks, Pure Solos, Tier 1 only Solo Ads or something else?
I think that mixed clicks can provide a happy medium between conversion rate and lead responsiveness but usually, even if pure solo clicks give lower optin rate, they give a better overall engagement. Also prefer the highest Tier 1 rate you can get because those are the countries with the highest buyer power, PayPal and credit card coverage (but I must confess that is not so rare to get sales from other tiers too…)
Question 3: How are solo ads different from FB Ads? Which is better according to you?
What I like about FB ads is the powerful targeting you can achieve (country, age, interests and so on) but in terms of performance I think that solo ads may give better results because when people are in your list they know who you are, they start trusting you and when you ask them to check an offer and they do it they will be more inclined to take action. That’s probably something you can hardly achieve with “cold” FB ads.
Question 4: What is the #1 solo ad buying hack that you can tell us? (Since most of the readers are going to be buyers of solo ads).
BUILD YOUR DAMN LIST! A lot of people think that solo ads are like the money-making machine and expect to get cold sales (even high ticket ones!) or signups just sending cold traffic straight to sales/signup pages. Well, sorry to break it to you, but that’s not how it works. Take your time in creating your own funnel and invest your money in that very list that one day will be the BIGGEST asset you could ever take advantage of.
Question 5: What is the biggest mistake people make while buying solo ads?
See answer no. 4 and avoid cheap traffic. 99% of the time you will get what you paid for. Take your time to look for testimonials and if possible ask personally to other people who already got successful campaigns before putting your hand in your pocket.
Question 6: What are the opt-in and conversion rates can be expected from a solo ad run?
Generally speaking, I can say that a campaign ends with good results when my clients get around 30-35% conversion rate. Sometimes maybe more, sometimes maybe less but it highly depends on how appealing the opt-in page and the offer you are promoting are.
Question 7: How should the follow-up sequence be? 1 email per day? Value Driven? Pure Push Marketing Emails? or something else?
At least 1 mail per day, even more, when there’s a deadline (like live webinar registration, early bird discount and so on…). You should not make the mistake of sending too few emails so that people may forget who you are and why they subscribed to your list. Keep them engaged with valuable content and promote your offers here and there. A good rule of thumb could be the “jab jab jab right hook” that is “give give give take”. So 3 emails of pure value content and 1 mail where you ask your subscribers to check an offer or product.
Question 8: What are the top 5 products/services that you just can’t run your business without?
(3) Code editors
(5) Social media platforms
Question 9: What is your #1 tip for anyone using solo ads to promote their business?
Treat your online business as a REAL business. Keep grinding because failures are part of the game.
Question 10: Where can the readers find you to buy clicks from you?