I use a mix of personal experience, research, and third-party information when reviewing solo ad providers and marketing tools.
Research may include provider websites, pricing, policies, videos, forums, customer reviews, social media, and other public sources.
Some sources may be promotional, affiliate-driven, outdated, or based on individual experiences.
For that reason, I do not assume every third-party claim is independently verified.
When I personally test a provider, I may look at things such as clicks, cost per click, opt-ins, cost per lead, engagement, and other campaign results.
If I have not personally tested something, I try not to present it as firsthand experience.
Reviews and ratings are opinions based on the information available at the time.
Experiences and results can vary.