I try to keep reviews simple.
When I look at a solo ad provider, I’m not only interested in how many clicks they deliver. I want to know what happens after the click.
Do people opt in?
What does each lead cost?
Does the traffic look genuine?
Do those leads engage later?
That tells me much more than claims like “premium traffic” or “high-quality leads.”
What I look at
I usually check things like:
- price per click;
- clicks delivered;
- Tier 1 traffic;
- opt-in rate;
- cost per lead;
- customer feedback;
- refund or replacement policies;
- conversions, when there is enough data.
I don’t judge a campaign by one number. Cheap clicks can still be expensive if they produce poor leads, while a higher CPC can be worthwhile if the traffic converts and keeps engaging.
If I test a provider myself
When I buy traffic myself, I track the campaign as closely as I can.
Usually I look at the cost, clicks, leads, opt-in rate and cost per lead. If possible, I also check engagement and conversions.
If results on this site come from one of my own tests, I’ll make that clear.
If I haven’t tested them myself
I haven’t personally bought traffic from every provider mentioned on this site. When I haven’t tested one myself, I research the provider instead by looking at its website, pricing, guarantees, terms, reviews and discussions from other users.
I also try to separate what the provider claims from what can actually be confirmed, and I make it clear when an article is research-based rather than a personal traffic test.
One campaign is only one campaign
Results can change depending on the offer, landing page, niche, follow-up emails and the traffic source itself.
So I don’t think one good or bad campaign proves everything about a provider.
I prefer looking for patterns.
The main thing
I try to be clear about what I know and what I don’t.
If I tested something myself, I’ll say so.
If I didn’t, I won’t pretend that I did.