Plan, track and evaluate your solo ad campaigns with free tools for campaign costs, clicks, leads, sales, break-even points and ROI.
These tools are built around solo ads, but many of the same calculations also work for paid email traffic, affiliate traffic and other paid traffic campaigns where you know your spend, clicks, leads and revenue.
Use the calculators for quick campaign analysis, or keep your results organized over time with the Free Solo Ad Tracker.
Measure More Than Clicks
Clicks and opt-ins are useful, but they do not tell you whether the traffic was actually valuable.
A better way to evaluate a solo ad campaign is to follow the full path:
Clicks → Opt-ins → Cost per Lead → Engagement → Conversions → Revenue → ROI
That makes it easier to compare campaigns and decide which traffic sources may be worth testing again.
Can These Tools Be Used for Other Paid Traffic?
Yes. Although the calculators are designed with solo ad campaigns in mind, the underlying calculations apply to many other types of paid traffic.
You can also use them for paid email traffic, newsletter advertising, affiliate traffic campaigns, sponsored email placements and other paid traffic sources.
If you know how much you spent and how many clicks, leads, sales or revenue the campaign generated, the same CPL, ROI and break-even calculations still apply.
Learn the Numbers Behind the Tools
If you want the reasoning behind the calculators, read How to Calculate Solo Ad ROI, Solo Ad Cost Per Lead and How to Track Solo Ads.
For landing-page performance, see What Is a Good Solo Ad Opt-In Rate?. Together, those guides explain the numbers these tools calculate and how to interpret them before buying more traffic.