Find out how many sales your solo ad campaign needs to recover its traffic cost.
The Solo Ad Break-Even Calculator uses your campaign spend and revenue per sale to calculate your break-even point. Add clicks and leads to also see the conversion rates needed to get there.
It can also be used for newsletter placements, sponsored emails and other paid email traffic campaigns.
How many sales do you need to break even?
Enter your campaign cost and revenue per sale. Add clicks, overdelivery and leads to see the conversion rates needed to recover your spend.
What the Break-Even Calculator Shows
Enter your campaign cost and the revenue or commission you earn from each sale.
The calculator can show:
- Exact break-even point
- Whole sales needed
- Revenue at break-even
- Click-to-sale rate required
- Lead-to-sale rate required
- Revenue above campaign cost
Your solo ad break-even point gives you a simple target: how much the campaign needs to produce before the traffic spend has been recovered.
A Simple Break-Even Example
Suppose you spend $200 on traffic and earn $75 per sale.
The mathematical break-even point is 2.67 sales.
Because you cannot make part of a sale, you would need 3 sales to fully recover the $200 traffic cost.
Those three sales would generate:
3 × $75 = $225 revenue
If the campaign delivered 400 clicks, you can also see the click-to-sale conversion rate required to reach that point.
Why Check Break-Even Before Buying Traffic?
Break-even turns a traffic price into something easier to evaluate.
Instead of only asking:
“Is $200 a reasonable price for this traffic?”
you can ask:
“Can my funnel realistically generate enough sales to recover that $200?”
That can be especially useful before increasing your campaign size.
If you’re still deciding how much traffic to buy, see How Much Do Solo Ads Cost? or use the Solo Ad Campaign Calculator to compare different campaign assumptions.
Break-Even Is Not the Same as Profit
Reaching break-even means the attributed revenue has recovered your campaign cost.
It does not necessarily mean the entire campaign is profitable.
You may still have other expenses, and email subscribers may also generate additional revenue later through follow-up.
Once the campaign moves beyond break-even, use the Solo Ad ROI Calculator to measure profit, loss, ROI and ROAS over time.
If You Know Your Leads, Add Them Too
Clicks and leads are optional, but they add useful context.
If you enter your lead count, the calculator can show the lead-to-sale conversion rate required to break even.
That can help you compare the target with what your funnel normally produces.
If lead acquisition cost is the number you want to analyze instead, use the CPL Calculator for Solo Ads.
Related Solo Ad Tools
Want to plan or analyze the whole campaign? Use the Solo Ad Campaign Calculator.
Want to calculate lead acquisition cost? Use the CPL Calculator for Solo Ads.