ActiveCampaign combines email marketing with automation, segmentation, ecommerce integrations and customer journey tools. Its pricing is based on both the plan you choose and the number of contacts in your account.
Quick Answer
ActiveCampaign pricing changes with contact count. As a current official example, at 1,000 contacts ActiveCampaign shows approximately $15 for Starter, $49 for Plus, $79 for Pro and $145 for Enterprise. At 5,000 contacts the same plans rise substantially, so always compare using your actual list size.
ActiveCampaign Pricing at a Glance
| Plan | Example at 1,000 contacts | Example at 5,000 contacts |
|---|---|---|
| Starter | $15/mo | $79/mo |
| Plus | $49/mo | $145/mo |
| Pro | $79/mo | $205/mo |
| Enterprise | $145/mo | $375/mo |
These figures are official examples published by ActiveCampaign for specific contact counts. The live pricing configurator can change the amount based on list size, billing period and product combination.
What Does Starter Include?
Starter is the entry email marketing tier. It includes email marketing, marketing automation, limited segmentation, standard CRM and ecommerce integrations and one user.
The biggest limitation is automation depth: Starter allows only five actions per automation. That is enough for simple workflows, but more complex journeys can outgrow the plan quickly.
ActiveCampaign Plus Pricing
Plus removes the five-action automation limit and adds unlimited automation actions, stronger segmentation, landing pages and broader CRM and ecommerce capabilities.
For many small businesses, Plus is the meaningful upgrade because automation is one of the main reasons to choose ActiveCampaign in the first place.
What Does Pro Add?
Pro adds advanced segmentation, predictive and conditional content, attribution and conversion tracking, premium ecommerce integrations and support for three users.
This tier is more relevant when campaign decisions depend on deeper segmentation and attribution rather than just sending newsletters and basic automations.
ActiveCampaign Enterprise
Enterprise adds premium segmentation, custom objects, single sign-on, a dedicated account team and support for larger operational requirements.
It is designed for organizations that need governance, support and customization rather than simply higher email volume.
Because ActiveCampaign scales with contact count, compare plans using the size of the list you actually expect to keep active rather than the smallest advertised tier.
Email Send Limits
ActiveCampaign’s current pricing table also ties monthly email sends to the contact limit. Depending on the tier, published send allowances are expressed as a multiple of your contact count rather than one universal unlimited number.
If your business sends very frequently, check both the contact tier and the included send allowance before choosing a plan.
Why ActiveCampaign Can Get Expensive Faster Than It Looks
The low entry price is attractive, but contact growth matters a lot here. ActiveCampaign’s own examples show Starter rising from about $15 at 1,000 contacts to about $79 at 5,000. Pro moves from about $79 to about $205 over the same jump.
That means list hygiene has a direct cost. If thousands of inactive contacts sit in the account, you can end up paying for a higher contact tier without getting more useful reach. Before upgrading the plan, it is worth checking whether the real problem is feature limits or simply an oversized list.
Which ActiveCampaign Plan Fits?
- Starter: basic email marketing and simple automations.
- Plus: stronger automation and landing-page needs.
- Pro: advanced segmentation, attribution and predictive features.
- Enterprise: larger organizations needing SSO, custom objects and dedicated support.
The most useful way to compare ActiveCampaign is to price the plan at your actual contact count, then decide whether the extra automation and segmentation features justify the upgrade. For a direct alternative, see ActiveCampaign vs Mailchimp, or browse the wider Software & Marketing Tools hub.