Brevo is an email and customer-communication platform with pricing that depends mainly on monthly email volume, plan features and optional add-ons.
Quick Answer
Brevo currently offers a Free plan at $0, Starter from $9/month, Standard from $18/month, Professional from $499/month and custom-priced Enterprise plans. The final price depends on how many emails you send each month and which add-ons you need.
Brevo Pricing at a Glance
| Plan | Starting price | Best for |
|---|---|---|
| Free | $0 | Testing Brevo and small sending needs |
| Starter | From $9/mo | Basic email and multichannel marketing |
| Standard | From $18/mo | Automation, testing and growing campaigns |
| Professional | From $499/mo | High-volume marketing teams |
| Enterprise | Custom | Large organizations with custom requirements |
What Is Included in Brevo Free?
Brevo’s Free plan allows up to 300 email sends per day and stores up to 100,000 contacts. It includes email and SMS campaigns, transactional messaging, a drag-and-drop email editor, basic analytics and marketing automation for up to 2,000 contacts.
The daily sending cap is the main limitation. If you need to send a larger campaign in one day, the paid plans remove that restriction.
Brevo Starter Pricing
Starter begins at $9 per month. The entry tier starts at 5,000 monthly email sends, and Brevo increases pricing as you choose higher monthly sending allowances.
Starter removes the daily sending limit, but some features remain add-ons. For example, removing the Brevo logo from Starter emails costs extra.
Brevo Standard Pricing
Standard starts at $18 per month and is the more complete marketing plan for smaller businesses. It adds unlimited-contact marketing automation, A/B testing, advanced reports, send-time optimization and a landing page.
Standard can also support extra marketing seats as paid add-ons, which matters if several people need access to the same account.
Why Is Brevo Professional Much More Expensive?
Professional starts at $499 per month because it targets a very different use case. It begins at 150,000 monthly email sends and includes 10 marketing seats, more channels, contact scoring, advanced analytics, ecommerce features and additional support.
For most small sites and newsletters, the realistic comparison is Free vs Starter vs Standard rather than jumping directly to Professional.
Brevo Add-On Costs to Watch
- Remove Brevo branding: available as an extra on Starter.
- Additional marketing seats: available on supported plans.
- SMS and WhatsApp credits: charged separately based on country and usage.
- Dedicated IP: available as an add-on on higher plans.
- Sales packages: extra CRM and sales functionality can increase the monthly cost.
This is why Brevo’s advertised starting price and your actual account cost can be different.
How Far Do 5,000 Emails per Month Actually Go?
The Starter entry point makes more sense when you turn the monthly allowance into a real sending pattern. With 5,000 emails per month, a 1,000-person list could receive roughly five full-list campaigns. A 2,500-person list would only get about two.
That is why Brevo’s low starting price can be enough for a small newsletter but feel restrictive for frequent sending. If you email the same audience several times per week, monthly volume matters more than the number of contacts stored in the account.
Which Brevo Plan Makes Sense?
- Free: best for testing the platform or very small sending needs.
- Starter: useful when you mainly need email sending without the 300-per-day cap.
- Standard: better when automation, A/B testing and stronger reporting matter.
- Professional: aimed at high-volume teams with multichannel requirements.
Brevo is better evaluated by matching your monthly email volume and required features to a plan, rather than looking only at the lowest advertised price. You can compare its cost structure with our MailerLite Pricing and ActiveCampaign Pricing guides, or browse the full Software & Marketing Tools hub.